Hasselblad Camera 3D Presentation

This 3D scene, developed by German studio Viscircle GmbH, excels at demonstrating capabilities of browser-based configurators.

Creating a decent configurator is only possible if certain criteria are met. First of all, the presented product should look as lifelike as possible, so the developers put a lot of effort into creating the model of the camera. Carefully placed textures, highlights and shadows help to achieve photo-real render quality and make 3D model almost indistinguishable from a real camera. Take, for example, a look at the lens. With all the reflections, refractions, colors and scratches, it can almost be mistaken for a real one.

Secondly, a configurator should feature some level of interactivity. The application made by Viscircle studio gives you an option to view the camera from any available angle without any restrictions. Using zooming option, you can see both small detail of the surface – captions, for example – and the entire camera equally well. This feature is specific to 3D configurator and is one of their advantages over traditional media formats such as videos or static images.

3D animation can be used not only for enhancing visual appeal of the scene, but to make user interaction more convenient as well. See for yourself how fluid looks the process of changing lenses or how smoothly the viewfinder opens. Watching them operating is esthetically pleasing as well as informative. Video or photos cannot express the feeling of a real motion. This can only be done in 3D.

Blend4Web engine offers you simple yet powerful tools for creating 3D configurators with any level of complexity. It features unique visual logic editor, convenient means of setting up 3D models and materials right in the editor, vast user manual and a huge amount of examples. Our engine is what you need to create visually stunning and functionally rich 3D configurators in a short span of time.

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